Client: Mopar and Union agency
Director: Chris Curtis, Passion pictures
Art Direction and illustration: Tim Marrs
Mopar are celebrating 75 years supplying automobile parts and specialised servicing along with customising Chrysler cars, adding power and extra muscle.
Passion Pictures :
Having worked previously worked with Chris Curtis on the Audi advert there was an immediate understanding and trust. We quickly set a mood and the style for the advert, something the client believed in early on.
I helped with the initial pitch and edit and then once the advert content was selected continued to develop the illustration style and compositions for each frame. Then helped Art Direct working alongside Chris and the team at Passion to breath some life into my essentially flat images.
For a 30 second advert it certainly has some punch and reflects the Muscle and specialism Mopar were looking for.